16 7 / 2012
The Brilliant Wu-Tang Marketing Plan
One of the most important singles in hip-hop history wasn’t great, or even particularly good. In fact, it was terrible.
Even the most die-hard hip-hop fans probably haven’t heard “Ooh I Love You Rakeem,” the title track of Prince Rakeem’s 1991 debut EP, and there’s a reason for that. Prince Rakeem, a cartoonish, vaguely international ladies’ man, was a character foisted on rapper Robert Diggs by his record label.
The Prince had just one concern: women loved him too much, and he rapped about it. When the EP flopped, Prince Rakeem effectively died. But it wasn’t in vain—his demise gave birth to hip-hop’s greatest supergroup: The Wu-Tang Clan.
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