The Brilliant Wu-Tang Marketing Plan

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One of the most important singles in hip-hop history wasn’t great, or even particularly good. In fact, it was terrible.

Even the most die-hard hip-hop fans probably haven’t heard “Ooh I Love You Rakeem,” the title track of Prince Rakeem’s 1991 debut EP, and there’s a reason for that. Prince Rakeem, a cartoonish, vaguely international ladies’ man, was a character foisted on rapper Robert Diggs by his record label.

The Prince had just one concern: women loved him too much, and he rapped about it. When the EP flopped, Prince Rakeem effectively died. But it wasn’t in vain—his demise gave birth to hip-hop’s greatest supergroup: The Wu-Tang Clan.

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  6. whyislenguage reblogged this from mentalflossr and added:
    Remember Wu-Wear?
  7. moneymaker110 reblogged this from mentalflossr and added:
    i heard the song back in the day, was just singing the hook when my mom asked me who he was while promoting his movie
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  12. kh2rac reblogged this from panzylanzy and added:
    If I had a dollar for everytime someone showed me this or every time i heard this song, i’d have 13 dollars
  13. panzylanzy reblogged this from mentalflossr and added:
    RAKEEM.
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    I remember in high school, the bus would go past Wu-Wear and Wu-Nails. Alas, they are no more.
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    Why am I reposting this? Because it’s a little bit of hip-hop history that I found by accident. And seriously, anyone...
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