On This Date in 1974, Cleveland’s “Ten Cent Beer Night” Went Horribly Wrong

Image via Homage.com

To bring fans to see the miserable Cleveland Indians play the Texas Rangers on June 4, 1974, management decided to sell 10-ounce cups of beer for only 10 cents.

More than 25,000 fans showed up for the event, but management forgot one small detail: drunk people get restless. Among the more tame incidents was a woman who flashed the crowd from the on-deck circle, a father-son team mooning the players, and fans jumping on the field to meet the outfielders.

Then, in the bottom of the ninth, the Indians tied the game, but never got a chance to win. Fans started throwing batteries, golf balls, cups, and rocks onto the field. The drunk-fest involved more streakers, base stealers (literally), and fans who stormed the field and attacked the opposing team. Cleveland players had to wield bats to come to the aid of the Rangers players. Texas was awarded a forfeit.

The American League president forced the franchise to abandon the promotion idea and added this great understatement: “There was no question that beer played a great part in the affair.”

[by Jason Plautz]

For more stories of baseball promotions gone wrong, check out Bud Shaw’s “If You Blow Up Disco Records, They Will Come.”

  1. ensignredshirt reblogged this from mentalflossr
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  4. whyislenguage reblogged this from mentalflossr and added:
    Ha!
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  12. trainforglory reblogged this from mentalflossr and added:
    Get some.
  13. thekristenshow reblogged this from mentalflossr
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  15. allisoneoneisall reblogged this from mentalflossr and added:
    I think we could do that again….
  16. forjosh reblogged this from mentalflossr
  17. robigus reblogged this from mentalflossr
  18. amneubs reblogged this from mentalflossr and added:
    Please, just for a minute, imagine if this had happened at Miller Park in present times. The hilarity is endless.
  19. thatsowhackzach reblogged this from mentalflossr
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  23. hollenius reblogged this from valerie2776 and added:
    Oh, the stories I have heard about this from people who were alive at the time…
  24. 0m3n reblogged this from mentalflossr
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  28. valerie2776 reblogged this from foolishoptimism and added:
    cleveland rocks ps homage is awesome and makes good shirt designs and probably good cups and things
  29. foolishoptimism reblogged this from mentalflossr and added:
    this is the life to be lived, clearly